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Figures for Prospects.ac.uk

March 2010:

ABCE audited figures

Unique Browsers:

1,167,672

Page Impressions:

5,828,244

(Note: ABCE are now using the term Unique Browsers instead of Unique Users)

Prospects Work Experience technical specifications

  • Printed media - including print advert sizes, logos, pictures and copy
  • Digital media - including digital advert sizes, PDF files for digital magazines, Flash files, video files and general advice for this medium

Printed media

Print advert sizes

Height x width
Double Page Spread (Bleed Size)256mm x 396mm
Double Page Spread (Trim Size)250mm x 390mm
Double Page Spread (Type Size)220mm x 360mm
Full Page (Bleed Size)256mm x 201mm
Full Page (Trim Size)250mm x 195mm
Full Page (Type Area)220mm x 165mm
Half Page (Horizontal)107mm x 165mm
Half Page (Vertical)220mm x 78mm
Quarter Page107mm x 78mm
Eighth Page50mm x 78mm

Logos

Please provide EPS or TIFF files at 305 pixels per inch minimum (please convert type to outlines) supply colour hard copy for reference.

Pictures

Please provide EPS or TIFF files at 305 pixels per inch minimum.

Copy

Copy for profiles to be supplied by email, Word document attachments are acceptable.

Please note word counts are maximums.
Full Page Profile 450 words
Half Page Profile 200 words
Quarter Page Profile75 words

If you have designed your display advertisement we can accept the following formats:

  • High Resolution PDF for print CMYK
  • EPS files (if in Illustrator please convert type to outlines) minimum 305dpi if Photoshop EPS

You can supply your copy by email maximum files size 10mb or FTP.

To get to the FTP site go to ftp://130.88.36.71/ through a browser or use the address ftp://130.88.36.71/ and Port 21 through their FTP client.

The username is = adprodftp

The password is = adprod1106

Note that we print at 175dpi and can not guarantee exact print colour reproductions.

NB: For Double Page spreads no type should appear 7.5mm either side of the gutter.

Digital media

Digital advert sizes

Print Dimensions
Height x width
Double Page Spread (Bleed)256mm x 396mm
Double Page Spread (Trim Size)250mm x 390mm
Double Page Spread (Type Area)220mm x 360mm
Full Page (Bleed)256mm x 201mm
Full Page (Trim Size)250mm x 195mm
Full Page (Type Area)220mm x 165mm
Half Page (Horizontal)107mm x 165mm
Half Page (Vertical)220mm x 78mm
Quarter Page107mm x 78mm
Eighth Page50mm x 78mm
Flash Dimensions
Width x height
Double Page spread (Trim size)1900 pixels x 1218 pixels
Double Page spread (Type area)1754 pixels x 1072 pixels
Full Page (Trim size)950 pixels x 1218 pixels
Full Page (Type area)804 pixels x 1072 pixels
Half Page (horizontal)804 pixels x 521 pixels
Half Page (vertical)380 pixels x 1072 pixels
Quarter Page380 pixels x 521 pixels

PDF files for digital magazines

Please provide each advert as a single PDF file with the following settings:

  • Embedded fonts (not subset, please avoid CID Type H encoded fonts). This allows the text to be picked up by the internal search facility and also makes it accessible and printable.
  • High resolution PDF, minimum of 300 pixels per inch, for print CMYK.
  • Cropped to exact art size (no need for crop marks/bleed etc, as we are not a traditional print process).

Flash files

Please note, if you do not intend to use animation or interactivity on your advert, you only need to supply a PDF file at the specifications outlined above.

  • Flash files are presented on a layer above your supplied PDF. It is vital that you place a non-transparent background as the lowest layer in your flash movie (e.g a filled rectangle the same dimensions as the flash movie). Changing the background colour property alone will not make the movie non-transparent, and will result in the PDF showing through the Flash movie.
  • Please flatten all non-system fonts within the Flash movie to vector shapes.
  • Please supply Flash 9 files.
  • Both the .swf and .fla files must be supplied.
  • Set the Flash file to a frame rate of 24 fps.
  • Follow the recommended file size limits where possible to ensure efficient loading. If you exceed the suggested file size limit, include a pre-loader to keep the user informed of loading progress.
  • Avoid any ActionScript that can affect the NXTbook engine, such as the _parent layer of the animation, _level0 and _root references, or global functions like setTimeinterval.
  • By default, all Flash movies will loop continuously. For Flash movies that shouldn't loop, please include a stop() action on the final frame of the movie.
  • Only one self-contained .swf file per advert is allowed.
  • Your Flash movie should not contain any links. Links should be included on the PDF and will be picked up from there.
  • We do not support animations created using SWiSH.
  • Make sure there is no white space around the edge of the Flash animation.
  • Animations need to be created for display at the maximum zoom size of 950 pixels wide.
  • Filenames for the .swf should not include special characters such as brackets, question marks, quotes, commas, etc. Underscore characters are ok to use.

Video files

Please provide video files in Quicktime format. For best results, use resolutions between 320 x 240 to 640 x 480. By default, we will convert these files to FLV format, with no play controls (auto-play when you turn to that page). FLV files are hosted by NXTbook. Therefore, we will need to update your Flash movie to include a reference to the video. Please refer to the note above about flattening text into vector shapes, which should prevent the need to re-supply your Flash movie.

General advice for this medium

  • Remember that your advert will be viewed on screen rather than on paper. Less text is better.
  • Large text is better for your important points – details can be zoomed in on.
  • Don't forget to include your URL and/or email address. Make sure your website address stands out if that is what you want to direct people to.
  • If using a video within your Flash Movie, make sure any important information either remains visible, or is represented elsewhere in your advert. This will ensure that any important information is easily obtainable by all users.